Logo & branding guides

A plain-English breakdown of vector vs raster logo files, when each one matters, and the sizes you should export before you launch.

Most AI products launch before the brand does. Here is how to get a logo that reads as "AI" without looking like every gradient blob in the App Store.

SaaS and dev tools rebrand constantly. A logo built on a few durable moves ages better than the trendy mark you will regret in eighteen months.

A practical method for picking a logo palette — start from category expectations, then break one rule on purpose.

Seven concrete signals that separate a logo that looks designed from one that looks drawn in a hurry — with the fix for each.

Streamers, esports and indie studios need a mark that pops at thumbnail size and still looks right on a jersey. Here is how to get both.

Six naming patterns used by real indie products, how to check availability fast, and the two mistakes that cost months.

Most fitness brands reach for a flexing figure and stop. Here is how to signal energy and discipline while looking like a real brand.

In a category where everyone uses a roof icon, the brands that win are the ones that look stable. Here is how to get there without the clipart house.

The specific, fixable errors that make customers hesitate — and what to do instead when you have no budget for a designer.

How to break out of the brown-bean-cup cliche while still reading instantly as a coffee brand.